To celebrate the start of season 28, tabloid The Sun gave away free copies of several episodes across the week of 24th-29th April (heavily trailed the week before), in association with myfreedvd.co.uk and the-practice.com:

Monday: Rose | View newspaper cover | View token clipping


Tuesday: Day of Armageddon | View newspaper cover | View token clipping


Wednesday: The Faceless Ones Episode 1 | View newspaper cover | View token clipping


Thursday: The Robots of Death Part 1 | View newspaper cover | View token clipping


Friday: Spearhead from Space Part 1 | View newspaper cover | View token clipping

 
Saturday: Earthshock Part 1 | View newspaper cover | View token clipping (starring one Peter Davidson)


Each disc opened with a copyright warning, followed by the 2Entertain logo, and then a brief static screen advertising the full release. Following a BBC ident, the episode then auto-played, with no chapter breaks, audio options or subtitles.

At the end, the discs looped straight back to the start.

The first episode of The Chase was considered, and indeed was passed by the BBFC on 17th May 2006 as a U (the same day they also repassed the first episode of Robots of Death as a PG and Spearhead from Space as a U), but rights issues with the Beatles clip prevented it.